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TIME: Almanac 1993
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TIME Almanac 1993.iso
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091189
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09118900.078
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1992-09-23
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RELIGION, Page 76HOW THE OTHERS ARE FARING
ROBERTS
Since 1987, when Oral Roberts proclaimed God would end his
life unless viewers coughed up $4.5 million, the 71-year-old
televangelist's ratings have dropped one-half. Reported monthly
gifts of $2.7 million have fallen behind the $3.3 million in
expenses. Last spring loyalists provided the $11 million
Roberts said was needed to prevent the "dismantling" of his
ministry. The staff has been cut one-fourth. Roberts' formerly
debt-free empire has been mortgaging some of its $500 million
in assets, and three residences in California were unloaded for
a quick $4.3 million.
SWAGGART
The Baton Rouge, La., spellbinder was once No. 1 among
television preachers, but Jimmy Swaggart's fortunes plummeted
after he was caught with a prostitute. The Assemblies of God
defrocked him, and his broadcast ratings plunged two-thirds.
Construction at Swaggart's Bible college has halted, and
enrollment is disastrously down. Today Swaggart, 54, probably
takes in $1 million a week, compared with $3 million in his
heyday. The staff is two-thirds smaller than it used to be, and
Swaggart is faced with a welter of legal woes.
ROBERTSON
As PTL's mud was spattering all TV preachers, Pat
Robertson's ministry suffered added strains because its leader
was off running for President. Though revenues dipped, the
Family Channel, a for-profit cable-TV venture that reaches 47
million homes, provided a safety net. Numbers rebounded after
Robertson, 59, returned to Virginia Beach, Va., last year. The
latest ratings for his 700 Club were up 16%; 180 over-the-air
stations now carry the daily talk show, compared with fewer than
100 in 1987. Robertson has added 300 employees this year and is
planning an elaborate new conference center.